An open call to the thousands and thousands of designers in Australia who want to vie for the glamour and prestige of becoming Australia’s Next Top Designer. The competition will be fierce, the creativity will be paramount.
Over the 10 weeks, 12 of Australia’s top graphic designers will challenge each other weekly with a different design briefs and clients to produce the most amazing designs. The designs are then ranked from 1st to last by the panel of judges. Then the last two ranked designers have a final battle with a short timed design challenge where the victor stays and the loser is MASKED OUT! and leaves the show forever. The convoluted briefs will reflect real world clients – “we want the design to be minimalistic with hundreds of layers”...and, “can you draw a line that is fearful but happy”
We need a host…some off-the-radar, out-of-work forgotten personality. How about Chloe Maxwell? Now a panel of esteemed judges loosely linked to the industry. Let’s have Ken Done, Rolf Harris and Andy Lee for some light remarks.
It kind of feels like it could happen. It would give audiences an insight into the behind-the-scenes work and creativity that goes into creating designs that surround people in their everyday lives.
You’re all thinking… ”I’d watch that” and “I’d win that” right?
Some would dismiss it as reality trash, but the consistent thing you see from each variation of this kind of show is that…Competition Breeds Genius.
People being forced to give that extra bit of themself or find something unique and special to rise above and become kings (and later disappear faster than Mel Gibson’s credibility). When pushed or challenged by a competitor, most of us will search harder and longer for a solution to put our absolute best foot forward and give ourselves the best chance to walk away the victor. This can be transferred into your work whether it exists for real (competing against other designers for a job) or fake (pretending you are competing against other designers). The results will yield greater quality work as you are forced to not be lazy and rely on safe, tried and tested tricks, but to come up with something better – it inspires innovation.
Let’s not get crazy though – you don’t want it to get to the Tonya Harding / Nancy Kerrigan level where you are going around smashing other designers hands with a metal pole. (You’re better to go for the eyes…more effective results)
Complacency can lead to lazy and boring designs that have been rehashed a thousand times. You’ve got one shot to become Australia’s Next top designer (or however many cycles they end up running with) put your money where your mouse is.



























